We are inspired by two conceptions regarding the effort to reduce carbon emissions and broadly achieve
sustainability:

  • Adopting meaningful pro-environmental changes in behavior and business practice does not
    necessarily require significant expense or effort. Widespread change is hindered by this assumption.
  • Efforts to promote conservation behavior and preserve natural resources can be more effective, reaching
    audiences that have not been engaged in this area before. Strategies informed by a better understanding of
    human behavior and the specific target audiences can improve success and durability of behavioral
    interventions.

Zach Fried Zach Fried received his Master's Degree in Resource Policy and Behavior from the University of Michigan's School of Natural Resources and the Environment, while concentrating on emerging research in the field of Environmental Psychology. He received his Bachelor's Degree in Environmental Studies from Oberlin College. Zach is also a technical consultant to clients in creative and legal fields and has a decade of experience in marketing and advertising.
Kerry Duggan Kerry Duggan has worked on a variety of environmental policy issues and independent political campaigns for Presidential and Congressional elections. She received her Bachelor's Degree in Environmental Studies from the University of Vermont and her Master's Degree in Resource Policy and Behavior at the School of Natural Resources and Environment at the University of Michigan.

 

This team also works with LEED experts with many years of project management experience related to design and environmental consulting, in-depth knowledge of sustainability issues, LEED rating systems, Energy Star Portfolio management, carbon footprinting, and life-cycle cost analysis.