We are inspired by two conceptions regarding the effort to reduce carbon emissions and broadly achieve
- Adopting meaningful pro-environmental changes in behavior and business practice does not
necessarily require significant expense or effort. Widespread change is hindered by this assumption.
- Efforts to promote conservation behavior and preserve natural resources can be more effective, reaching
audiences that have not been engaged in this area before. Strategies informed by a better understanding of
human behavior and the specific target audiences can improve success and durability of behavioral
This team also works with LEED experts with many years of project management experience related to design and environmental consulting, in-depth knowledge of sustainability issues, LEED rating systems, Energy Star Portfolio management, carbon footprinting, and life-cycle cost analysis.
About the Moosewood / Striped Maple (Acer pensylvanicum)